Small steps based on more joined up ‘green’ thinking on the part of Rimping led to the supermarket’s introduction of a re-useable cloth shopping bag campaign five years ago. Since then, new applied technology has created eco-friendly plastic shopping bags, using materials including corn and minerals, which biodegrade within eight months of production.
Another campaign, namely Local Talent, has also been practiced in order to develop local agricultural technologies, as well as the quality of agricultural products.
Another campaign, namely Local Talent, has also been practiced in order to develop local agricultural technologies, as well as the quality of agricultural products.
The Local Talent campaign is also based on the improvement of product marketability, with special sections for local products provided at all Rimping branches, together with sufficient publicity for local consumers, Furthermore, to ensure product quality, the Rimping Select logo has been awarded to certain local products which reach Rimping’s products and are divided into four different categories as fallows:
- Fruits and vegetables, such as organic bean sprouts
- Hydroponics, such as the product by Take Me Home
- Non-GMO and chemical free meat
- Products with the ‘Organilicious’ Label by Rimping Supermarket, and guaranteed by Organic Thailand and Organic Agriculture Certification Thailand.
Organilicious products include cereals, juices, condiments such as olive oil, as well as pastas and cheeses, for example.
Take Me Home One of Rimping Local Talents
For over three years, Rimping Supermarket has been cooperating with DATT Company, a hydroponics producer of tomatoes under the brand name Take Me Home, featuring three different types of foreign tomatoes.
“We provide local farmers with tomato seeds and fertilizer, the same farmers that used to grow bell peppers for us. This way of working together helps to provide incomes for local crop producers. However, they need to follow our instructions closely. We are really concerned with the whole process, from the selection of the seeds, to the growing, and specific pricing methods we use. We attempt to provide as much choice as possible to consumers” explained Panadda Inkaew, DATT’s Marketing Manager.
And so we hear the voice of a manufacturer of premium local product, working in cooperation with local farmers and Rimping Supermarket, a wise ‘green’ local business, with big ideas for the wellbeing of the community.
Information…
Rimping Supermarket
129 Chiang Mai-Lamphun Rd., T. Watket, Chiang Mai City, Thailand
t+66 (0) 53 246 333-4